Business Talk Sister Gawk

#203: P4 The History of Marketing

Think influencers are just taking selfies? Think again. This episode unpacks the hidden business machine behind viral YouTube stars, six-figure affiliate partnerships, and the rise of creators who’ve turned every video, post, and product review into a money-making engine. If you want to understand how digital fame became the most profitable business model of the decade, buckle up.

#202: P3 The History of Marketing

Modern marketing didn’t become data-driven overnight. In this episode, we trace the real history behind how digital platforms transformed persuasion—starting with Facebook’s early research into social influence, moving through the documented misuse of data in the Cambridge Analytica scandal, and a bonus chat of today’s rapid shift toward AI-assisted communication tools like ChatGPT. This is not an episode you will want to miss! Listen on your favorite podcasting platform. 

#201: P2 The History of Marketing

Have you ever wondered about the decision to leverage user data for marketing efforts online? Well, this episode is for you! We're getting into the real nitty gritty of paid digital ads, how they evolved to meet big buyer needs, and the first move that pushed political ads to become such a hot topic. 

This is an episode you're not going to want to miss! Listen now!

#200: P1 The History of Marketing

Ever wonder how marketing went from selling soap to selling self-worth? 💄💰

In this episode, we peel back the glossy surface of advertising history — from the psychology of the Father of Marketing destroying businesses during a world war, to the hidden battle between marketers and accountants over one big question: Can you actually prove marketing brings value?

You’ll hear about:

-The legendary David Ogilvy — the Scottish ad man who changed how we talk to consumers.
-How Tesco and Target used loyalty data to predict what you’d buy next (and sometimes, even your pregnancy before you knew).
-Why the Great Depression taught marketers the secret to winning a price war — and how Crisco turned hard times into a household name.
-The shocking rise of data tracking through credit cards, and how it shaped the digital ad revolution we live in today.

Marketing has always been more than ads — it’s psychology, data, and influence wrapped in a shiny bow.
This is the story of how it all began… and the start of a series on why it still matters.

👉 Hit play — your marketing history lesson starts now.

#199: How to Leverage Nearshoring for Your Business

Think nearshoring is just for tech giants? Think again. This episode breaks down how smart entrepreneurs are quietly scaling their teams, cutting costs, and boosting profits by hiring nearshore talent — and how you can do it too (without triggering a tax nightmare).

We’re tackling the real questions most podcasts skip:
- How do you report and document payments to nearshore firms?
- What are the tax and compliance implications you need to know?
- How do you protect your data and ensure accountability across borders?
- Which roles actually make sense to outsource — and which will cost you more in the long run?

We get into the nuts and bolts of payments, contracts, and performance management — plus the mindset shift required to confidently lead a global team.

If you’ve ever wondered when to consider nearshoring or how much it really costs to hire international talent, this is the episode that could save (and make) you thousands.

Don’t miss this one — before your competitors figure it out first!

#198: What is Offshoring and Nearshoring?

Ever wondered how companies are quietly cutting costs, scaling faster, and accessing global talent pools that most business owners never even think about? In this episode, we’re diving deep into the world of offshoring and nearshoring — what they really mean, why they’re booming, and how you can leverage them for explosive business growth.

Bekkah sits down with Brian Samson, a serial entrepreneur who’s built three nearshoring firms from the ground up to $4 million in revenue. Based in San Francisco with a global footprint, Brian shares how he built international teams, why Latin America became a strategic hub, and the exact steps he recommends for founders ready to go global.

Plus — a surprising twist — Brian opens up about life beyond business: his journey as a foster parent and adoptive dad, and how that experience shaped his leadership philosophy.

If you’ve ever thought about hiring overseas, scaling your business efficiently, or just want to understand how global workforces are changing the game, this episode will completely shift your perspective.

🎧 Tune in to learn how offshoring could be the growth strategy you didn’t know you needed.

#197: P6 Business Advice I Wish I Had a Mentor Tell Me

What if the path to your dream life wasn’t about getting it right the first time, but about knowing how to play the long game? In this episode, we share the lessons we wish someone had told me earlier—the kind of wisdom that can save you years of frustration and set you up for real success. From building resilience through failure to navigating systems most entrepreneurs overlook, this conversation will challenge how you think about time, money, and opportunity.

You’ll discover how to:

• Rethink your “end game” so you actually reach it

• Turn failure into your most valuable teacher (especially when you’re young)

• Stay ahead of the curve by reading what others ignore

• Leverage overlooked systems to protect your business and save money

If you’ve ever wondered what separates entrepreneurs who thrive from those who burn out, this episode is packed with the hidden strategies I wish I had known from day one.

 

⚠️ Disclaimer: This podcast is for educational purposes only. It is not tax, financial, or legal advice. Always consult with licensed professionals before making decisions regarding your business.

Rebekkah Anderson is a Licensed Realtor® | eXp Realty. 

#196: P5 Business Advice I Wish I Had a Mentor Tell Me

What if your style, body language, or even the smallest detail about your appearance was silently shaping the way people trust you, open up to you, and do business with you? In this episode, we reveal the surprising lessons we wish someone had told us early on—insights that blend psychology, marketing, and real-world experience into strategies that can change how you connect with clients, colleagues, and entire industries.

You’ll uncover how to:

• Tap into the psychology of first impressions without losing authenticity
  
• Use style, posture, and presence as tools to build credibility and trust
  
• Spot the hidden details that can either open doors—or quietly close them
  
• Adjust your approach across industries and cultures to win respect and connection
  
• Turn everyday choices (yes, even socks or jewelry) into powerful trust-building tools
  

This isn’t about chasing trends or following rules—it’s about learning how to position yourself so that opportunities, trust, and influence naturally follow.

⚠️ Disclaimer: This podcast is for educational purposes only. It is not tax, financial, or legal advice. Always consult with licensed professionals before making decisions regarding your business.

 

#195: P4 Business Advice I Wish I Had a Mentor Tell Me

What if the success shortcuts you’ve been chasing aren’t what actually makes or breaks a business? This episode shares the surprising truths I wish a mentor had told me sooner—the kind of insider knowledge that could save you from years of costly mistakes, wasted opportunities, and even losing your edge in a fast-changing world. Whether you’re a new entrepreneur or a seasoned pro, these are the game-changing lessons no one talks about but everyone needs.

You’ll discover how to:

• Build the right kind of connections that actually open doors

• Communicate in a way that makes people listen (and respect you)

• Avoid the hidden traps buried in agreements and deals

• Protect your business from costly mistakes most owners never see coming

⚠️ Disclaimer: This podcast is for educational purposes only. It is not tax, financial, or legal advice. Always consult with licensed professionals before making decisions regarding your business.

#194: P3 Business Advice I Wish I Had a Mentor Tell Me

🚨 Are you playing it too safe in business? 🚨
Most of what you really need to know to succeed will never be found on Google—and the reason might shock you. This episode tackles:

• The hidden truth about why people stay silent (and what it costs everyone).

• The dangerous mindset that turns leaders into bullies without even realizing it.

• How fear warps your perspective and keeps you from seeing opportunity.

• The one thing you can give freely that transforms people and communities.

👉 If you think institutions are the problem, think again. The real shift starts closer to home than you realize.

This isn’t just another pep talk—it’s the uncomfortable wake-up call that I wish someone had told me sooner. 

 

⚠️ Disclaimer: This podcast is for educational purposes only. It is not tax, financial, or legal advice. Always consult with licensed professionals before making decisions regarding your business.