Business Talk Sister Gawk

#206: P2 Instagram Secrets Influencers Won't Tell You

If your Instagram posts aren’t going viral, does that mean you should stop posting? Absolutely not. Bekkah Anderson breaks down one of the most misunderstood truths about the Instagram algorithm: consistency matters more than any single post performance.  This episode gets practical. Bekkah digs into the real data from the Diletto art gallery R&D project, covering which hashtags are actually working, how to build a consistent hashtag strategy that the algorithm rewards over time, and why most small business owners are abandoning their strategy right before it would have started working. 

But there’s a bigger strategic shift in this episode too. Bekkah talks about the difference between targeting “how to” content seekers versus people who are ready to buy — and why getting this wrong means you’re building an audience that will never convert for your business. This matters especially for the Diletto art gallery audience, but applies to any local business trying to attract buyers, not just browsers.  Plus: the Instagram Collab feature. Bekkah walks through how local businesses can use it to co-post content with other local businesses, reach each other’s audiences authentically, and build community-rooted exposure that no paid ad can replicate. And she covers the cross-posting strategy between Instagram and Facebook — how to use Instagram’s built-in tools to double your reach without doubling your workload.  Listen now!

Rebekkah Anderson is a MN Licensed Realtor® | Pemberton Real Estate. 

#205: P1 Instagram Secrets Influencers Won't Tell You

What happens when you run a real research and development experiment on Instagram — not with influencers, but with older-generation craftspeople who have never posted a reel in their life?  Bekkah Anderson shares the results of a hands-on Instagram R&D project tied to the Diletto art gallery, exploring how different audiences respond to reels, what hashtag experimentation actually reveals about reach, and why involving guest contributors as content participants changes everything about engagement.  But this episode goes deeper than tactics. Bekkah gets honest about something most social media gurus will never tell you: Instagram and Facebook are engineered to make you emotionally reactive. The dopamine hit of live data, the fear spiral of low engagement, the impulsive decisions you make when you’re watching numbers in real time — these are by design. And if you’re using social media to grow a business, you have to learn to see that machinery clearly. 
In this episode you’ll learn:

• What the R&D project revealed about audience behavior and reel performance

• Why older-generation craftspeople were the perfect test audience — and what their enthusiasm taught us

• The real psychology behind hashtag strategy and what the data showed

• How to protect your risk judgment from fear and dopamine when posting

• Why emotional distance from your metrics is a business skill, not a weakness

• Practical ways to stay mentally clear while still actively growing on Instagram. Whether you’re just starting to post or you’ve been grinding for months, this episode will change how you think about the relationship between your business brain and your social media feed. 

Check out free tools for entrepreneurs on our website: businesstalksistergawk.com/entrepreneur-tools-tips

#204: P5 The History of Marketing

Marketing has officially entered its fastest—and messiest—era. In this episode, we dive into how AI-generated visuals are blurring the line between inspiration and infringement, why small businesses are winning by collaborating instead of competing, and how technology has turned content creation into an always-on race for attention. If marketing feels louder, faster, and riskier than ever before, it’s not your imagination—it’s the new wave of information overload with far more AI attraction elements than ever before. Listen in to featured guest, Jenny Olson, owner of North End Marketing, share about her experiences seeing how marketing has shifted for small business owners.

#203: P4 The History of Marketing

Think influencers are just taking selfies? Think again. This episode unpacks the hidden business machine behind viral YouTube stars, six-figure affiliate partnerships, and the rise of creators who’ve turned every video, post, and product review into a money-making engine. If you want to understand how digital fame became the most profitable business model of the decade, buckle up.

#202: P3 The History of Marketing

Modern marketing didn’t become data-driven overnight. In this episode, we trace the real history behind how digital platforms transformed persuasion—starting with Facebook’s early research into social influence, moving through the documented misuse of data in the Cambridge Analytica scandal, and a bonus chat of today’s rapid shift toward AI-assisted communication tools like ChatGPT. This is not an episode you will want to miss! Listen on your favorite podcasting platform. 

#201: P2 The History of Marketing

Have you ever wondered about the decision to leverage user data for marketing efforts online? Well, this episode is for you! We're getting into the real nitty gritty of paid digital ads, how they evolved to meet big buyer needs, and the first move that pushed political ads to become such a hot topic. 

This is an episode you're not going to want to miss! Listen now!

#200: P1 The History of Marketing

Ever wonder how marketing went from selling soap to selling self-worth? 💄💰

In this episode, we peel back the glossy surface of advertising history — from the psychology of the Father of Marketing destroying businesses during a world war, to the hidden battle between marketers and accountants over one big question: Can you actually prove marketing brings value?

You’ll hear about:

-The legendary David Ogilvy — the Scottish ad man who changed how we talk to consumers.
-How Tesco and Target used loyalty data to predict what you’d buy next (and sometimes, even your pregnancy before you knew).
-Why the Great Depression taught marketers the secret to winning a price war — and how Crisco turned hard times into a household name.
-The shocking rise of data tracking through credit cards, and how it shaped the digital ad revolution we live in today.

Marketing has always been more than ads — it’s psychology, data, and influence wrapped in a shiny bow.
This is the story of how it all began… and the start of a series on why it still matters.

👉 Hit play — your marketing history lesson starts now.

#199: How to Leverage Nearshoring for Your Business

Think nearshoring is just for tech giants? Think again. This episode breaks down how smart entrepreneurs are quietly scaling their teams, cutting costs, and boosting profits by hiring nearshore talent — and how you can do it too (without triggering a tax nightmare).

We’re tackling the real questions most podcasts skip:
- How do you report and document payments to nearshore firms?
- What are the tax and compliance implications you need to know?
- How do you protect your data and ensure accountability across borders?
- Which roles actually make sense to outsource — and which will cost you more in the long run?

We get into the nuts and bolts of payments, contracts, and performance management — plus the mindset shift required to confidently lead a global team.

If you’ve ever wondered when to consider nearshoring or how much it really costs to hire international talent, this is the episode that could save (and make) you thousands.

Don’t miss this one — before your competitors figure it out first!

#198: What is Offshoring and Nearshoring?

Ever wondered how companies are quietly cutting costs, scaling faster, and accessing global talent pools that most business owners never even think about? In this episode, we’re diving deep into the world of offshoring and nearshoring — what they really mean, why they’re booming, and how you can leverage them for explosive business growth.

Bekkah sits down with Brian Samson, a serial entrepreneur who’s built three nearshoring firms from the ground up to $4 million in revenue. Based in San Francisco with a global footprint, Brian shares how he built international teams, why Latin America became a strategic hub, and the exact steps he recommends for founders ready to go global.

Plus — a surprising twist — Brian opens up about life beyond business: his journey as a foster parent and adoptive dad, and how that experience shaped his leadership philosophy.

If you’ve ever thought about hiring overseas, scaling your business efficiently, or just want to understand how global workforces are changing the game, this episode will completely shift your perspective.

🎧 Tune in to learn how offshoring could be the growth strategy you didn’t know you needed.

#197: P6 Business Advice I Wish I Had a Mentor Tell Me

What if the path to your dream life wasn’t about getting it right the first time, but about knowing how to play the long game? In this episode, we share the lessons we wish someone had told me earlier—the kind of wisdom that can save you years of frustration and set you up for real success. From building resilience through failure to navigating systems most entrepreneurs overlook, this conversation will challenge how you think about time, money, and opportunity.

You’ll discover how to:

• Rethink your “end game” so you actually reach it

• Turn failure into your most valuable teacher (especially when you’re young)

• Stay ahead of the curve by reading what others ignore

• Leverage overlooked systems to protect your business and save money

If you’ve ever wondered what separates entrepreneurs who thrive from those who burn out, this episode is packed with the hidden strategies I wish I had known from day one.

 

⚠️ Disclaimer: This podcast is for educational purposes only. It is not tax, financial, or legal advice. Always consult with licensed professionals before making decisions regarding your business.

Rebekkah Anderson is a Licensed Realtor® | Pemberton Real Estate.