#102: Understanding the Business of Consumer Packaged Goods

This week, entrepreneur and business consultant, Dr. James Richardson, talks with Bekkah about the social buying habits of consumers, what exactly all those items in Target are considered in the retail world, and how organic food brands silently take off to become a household name, while taking big box brands by surprise! Take a listen. If you love it, we'll be back next week to talk more about how to launch a CPG brand that competes with big box brands in this two part interview.