Business Talk Sister Gawk

#95: Testing and Troubling Shooting a Product Launch

This week, we're talking all about how we prepared to launch our product and start making sales. This entire series is focused on how we built it so you can learn ways you can prepare before taking your new product to launch. Some key tips we learned: 

1. Always have your test your packaging ready to roll before making your product introduction or you will lose sales momentum.

2. Initial buyers who want to support your mission love to give rave reviews so utilize this to your advantage when promoting your product. 

3. Always have lifestyle photos that are professional quality ready to roll when introducing your product so people can visualize what it is and how it works or they will get hung up on the application to their own lives. 

4. Expect low conversions rates for actual purchase on your interactions, and know that this is normal! Tons of people love a product on social media, but few people take the final action to convert to a sale. Know that you are not a failure! You're just getting started!!

5. Have wholesale pricing already figured out with shipping costs calculated into them because as soon as your product releases and gets a lot of social media buzz, wholesalers will start asking for pricing information. Don't go too low, but make sure it's still attainable for them!

#94: Inventing a Product and Preparing for Launch

This week, we start our "How we built this," series that we've been researching and gathering data on for the last YEAR! That's right! This episode series we've been putting a ton of hours into because we truly believe anyone can take an idea and make it become a reality. We wanted to show you that it's possible, and with a lot of planning, you can do it too. We had to choose an invention and really dig into making it work for running a business. If you've had an idea that you've wanted to create, hopefully you feel inspired in this series to get it up and out there! (And also definitely tell us if you did because we would LOVE to see what you created!)

#93: Is Entrepreneurship Right For You?

This week, we talk about what you should consider when thinking about becoming an entrepreneur. There are many of our listeners who have been pondering this question for some time, and we wanted to address some of the common questions and thoughts we get on a regular basis. If you've been considering entrepreneurship for a long time, this may be the perfect place to start your pro's and con's list. Take a listen!

#92: How to Be an Extreme Couponer

It's been a long time in coming, but, as promised, an episode on couponing. This week, we get to talk all about our love of incredibly good deals and free items by discussing how extreme couponing is actually done. The hunt for free things is something Bekkah just absolutely loves to do, therefore, we just could not resist putting out an episode. If you've ever wondered how it works, well, here's the episode to get you started on saving money and filling out to your storage room!

*Episode graphic art credit goes to our sister Mia. She's building her street cred. 

#91: How to Start a Catering Bakery Business

This week, the founder of Suga Brown Pastries, Jamie Harnage, sits down with us and discusses her low risk approach to getting up and running with her catering business. She lays it all out from getting your certifications, choosing your events, and managing your costs. If you've ever wanted to know how to get started in this type of business, you're going to want to listen in! 

#90: The Fear of Starting a Business

This week, we're taking part 2 of our series on fear, and WOW! If you missed episode 89, you should listen to it before jumping into this one with us. Today we'll be covering, evaluating the rationality of your fears, how to financially prepare yourself to risk, the accountability of knowing what your real numbers are before taking that risk, and evaluating where the fears are actually coming from in choosing to take risks. This is just such a great episode!

#89: How to Overcome The Fear of Risk

This week, we discuss how fear and anxiety can put you in a constantly reactive state that won't allow you to move forward. We discuss 5 different strategies to overcome fears that you're encountering on a regular basis, how focused breathing can impact your ability to access the logic processing portion of your brain, and how to evaluate risks. 

#88: Goal Setting Strategies for Success

This week, we talk through ways you can help set goals for yourself that make sense for your overall life mission. Ruthie discusses prioritizing your to do's, identifying idea themes, and evaluating your mission statement to ensure they all match up with your dreams and goals. She gives you tips for being intentional and focused in order to achieve what you set out to accomplish. 

#87: How to Self-Publish Through Kindle Direct Publishing

This week, we dig into a topic that Bekkah has been doing some heavy research on! Self-publishing your book on Amazon. She digs into the numbers, why it's beneficial to get your own ISBN, where to obtain it, how to copyright your work, and so much more! You're going to want to take notes on this one. Take a listen.

#86: The Secrets of Business Blogging

This week, we talk all about how to write a blog post for a business website. We dig into the different strategies that can help with search engine optimization, post length, linking, and more! This could be a game changer for your website. Take a listen!